Author: Brent Andrew

  • The SMB Guide to Designing an Enterprise Data Ecosystem

    The SMB Guide to Designing an Enterprise Data Ecosystem

    Businesses of all sizes are realizing the power and value of data. Yet, many small and medium-sized businesses get overwhelmed by the idea of creating a data ecosystem that can harness this power. This can seem like a daunting task, but it is crucial for making informed business decisions that drive growth. This post aims…

  • Building & Using Data Models as A Competitive Advantage

    Building & Using Data Models as A Competitive Advantage

    If you’ve landed here, you’re probably trying to make sense of the ocean of data your business generates daily. Whether it’s customer interactions, sales details, or user behavior on your platform, understanding how to structure and utilize this data effectively is crucial. Data models are a powerful way to organize and leverage your data to…

  • Harnessing Customer Data for a Killer Content Strategy

    Harnessing Customer Data for a Killer Content Strategy

    A robust content strategy is no longer a luxury, it’s a necessity. The content you produce not only tells the story of your brand but also selects and engages your audience, driving them through the buyer’s journey. But crafting a content strategy that truly resonates with your audience requires more than simple creativity—it demands a…

  • The Art and Science of Lead Scoring

    The Art and Science of Lead Scoring

    Imagine Sarah, the head of sales at a rapidly growing tech startup. Her team is drowning in leads — every head of sales dream! But despite their best efforts, they can’t seem to convert them into actual customers. Frustrated and overwhelmed, Sarah knows there must be a better way to prioritize. In this post, we’ll…

  • Maximizing Salesforce: Strategies for Overcoming Common Challenges

    Maximizing Salesforce: Strategies for Overcoming Common Challenges

    Salesforce is widely adopted for its comprehensive CRM capabilities, cloud-based accessibility, extensive customization, and strong integration with other systems. However, companies face challenges such as complexity, high costs, user adoption, data management, integration issues, technical challenges, and dependency issues. To get the most out of Salesforce, businesses should define clear objectives, ensure data quality, establish…

  • Keys to Product Led Growth (PLG)

    Keys to Product Led Growth (PLG)

    Imagine this: you’ve just launched an amazing new product. It’s innovative, it’s sleek, and you know it’s going to change the game for your users. But as the days turn into weeks and weeks into months, you notice that growth isn’t as rapid as you hoped. You’ve got a small team, limited resources, and you’re…