About Me

I’m a full-stack, data-driven revenue leader.

My mission is simple: to empower revenue teams with the tools and insights they need to create impactful, data-driven strategies that unlock the true potential in your business.

As a fractional revenue operations leader and technology consultant, I build robust data infrastructure, integrate cutting-edge marketing tools, and automate processes to drive growth and efficiency. I bridge the gap between strategy and execution, ensuring your marketing efforts are not only visionary but also technically sound.

My career spans a diverse range of industries and revenue roles, including several direct sales and customer support roles, serving as the lead copywriter for a prominent e-commerce platform, doing high-converting direct response writing for a real estate investment company, and spearheading product-led growth for a fast-growing telecom startup.

I’ve seen a lot of good and bad revenue systems in my time, and the #1 thing that separates them is how well they’re using data to inform their strategies.

I think most sales and marketing doesn’t do what it’s intended to, and many leaders don’t know why what they’re doing isn’t working.

Too many revenue teams rely on “gut instinct” and “what worked before” instead of using data to inform what definitely works right now.

I want to change that.

WHAT I DO

Fractional Revenue Operations Leadership: Developing and overseeing comprehensive revenue strategies and technical implementations that are aligned with your business goals. Also, providing direction, leadership, and guidance to in-house revenue teams.

Tech Stack Implementation & Management: Ensure optimal tool alignment and performance to streamline revenue processes and improve customer lifecycle experience.

Data Management and Analysis: Collecting, cleaning, and analyzing data from various sources (CRM, automation platforms, etc.) and providing detailed insights and recommendations based on deep data analysis.

CRM Development & Support: Setting up and configuring CRM systems, training staff on best practices and usage, and developing strategies for improved customer engagement and retention.

Performance Tracking and Reporting: Designing and building data tracking systems, custom dashboards with real-time KPI monitoring, and implementing advanced analytics tools for segmentation and journey mapping.

Process Optimization: Streamlining processes across sales, marketing, and customer success to eliminate inefficiencies and implementing best practices to standardize workflows.

Customer Segmentation: Analyzing your customer data to identify distinct segments, allowing you to target your efforts more effectively and personalize your outreach.

Predictive Analytics: By leveraging historical data, we can forecast future trends and customer behaviors, enabling you to stay ahead of the market and make proactive decisions.

Campaign Performance Analysis: Providing in-depth analysis of your past campaigns, identifying what worked and what didn’t, to inform your future strategies and improve your ROI.

Customer Journey Mapping: Tracking and analyzing customer interactions across various touchpoints, giving you a comprehensive understanding of the customer journey and identifying opportunities for improvement.

Market Trend Analysis: Monitoring industry trends, competitor strategies, and market shifts to help you stay competitive and strategically positioned.

Lead Scoring: Lead scoring systems that prioritize your leads based on their likelihood to convert, improving sales efficiency and outcomes.

Content Strategy Optimization: Analyzing engagement metrics to determine what content resonates with your audience, guiding your content creation and distribution strategies.

Customer Feedback and Sentiment Analysis: Collecting and analyzing customer feedback to provide insights into customer satisfaction and inform product and service improvements.

Attribution Modeling: Attribution models that help you understand which channels and touchpoints drive conversions, allowing you to optimize your budget allocation.

Competitive Analysis: Gathering and analyzing competitive data to help you identify areas for differentiation and improve your marketing strategy.

Revenue Team Alignment: Ensuring your sales, marketing, and CX teams are aligned, enhancing lead management, conversion rates, and retention.

Training & Support: Empowering your teams with the skills and ongoing support they need for continuous improvement.

It doesn’t end here either. I am an expert problem solver and love to help.

WHY IT MATTERS

In today’s ever-evolving market, having a data-driven approach to revenue is no longer optional—it’s essential.

By turning data into actionable insights, I can help you make informed decisions that drive growth and efficiency. My tailored solutions are designed to address your unique challenges, ensuring your efforts are not only effective but also aligned with your overall business goals.

I am committed to helping you unlock the full potential of your data, enabling you to create strategies that are precise, impactful, and future-proof.

Let’s build a partnership that transforms your revenue approach and helps you achieve unparalleled success.

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